

AI
The Next Now: Reimagining Retail for an Agentic, AI-Driven Future
NRF 2026 showed retail shifting from AI everywhere to disciplined, infrastructure-led change. We unpack the key themes, take a deep dive into agentic commerce and the new Universal Commerce Protocol, and set out what retailers actually need in place across data, platforms, people and governance to participate on their own terms.
February 4, 2026