Our Team
Our team
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Dimitrios Bairaktaris
Co-Founder and Director
Transformation & Technology Strategist
Dimitrios brings 25+ years of C-level experience leading digital transformation across retail, FMCG, logistics, and infrastructure sectors in APAC, Europe, and the US. A former GM of IT at Coles, he combines business-first thinking with deep expertise in supply chain, systems implementation, and change. As a PhD in AI and AICD member, he applies practical AI solutions to real-world challenges. Clients value his clarity, delivery focus, and the grounded advice of someone who’s led from the front.
Nathan Hollis
Co-Founder and Director
Digital Architecture & CTO Advisory
As a co-founder of Mulberry Group, I bring over 25 years of experience as a technology executive, delivering transformational digital change in complex corporate environments. My open, authentic, and high-energy leadership focuses on driving business value from technology, translating complex IT to clear business language. Serving as CTO for ASX-listed Transurban and Wesfarmers OneDigital, and Chief Architect at Coles, I've led large-scale teams, established strategic technology directions, and optimized IT operating models. At Mulberry, I apply this expertise in business strategy, technology, and architecture to guide enterprise leaders through critical decisions: from vendor selection and digital roadmaps to operating model design and legacy modernisation. My advisory work, for clients including Wesfarmers, Australia Post, and Vitasoy, provides outcome-driven, vendor-independent technology consultancy, ensuring measurable, sustainable business outcomes and client empowerment.
Michelle Malone
Chief Architect
Enterprise Architecture & Digital Transformation
With over 20 years' global experience, Michelle has led complex, high-value architecture transformations across retail, FMCG, and medical sectors. Working with multinational retailers or fast-growing challenger brands, Michelle is known for her ability to bridge the gap between business ambition and IT execution. She focuses on fit-for-purpose, sustainable solutions rather than bespoke builds, ensuring architectures remain lean and future-ready, while maintaining an unwavering focus on improving customer experience and service.
Greg Davis
Chair
Executive Leadership
Greg is a visionary leader with over 30 years of experience in various retail sectors. He has held several high-impact C-level roles, including CEO of Landers Club Stores in the Philippines, Chief Commercial Officer and COO at Coles, and CEO of Coles Express. Greg’s career also includes significant roles at Aldi, where he was instrumental in launching the business in Australia. With a proven track record of driving business transformations through people and technology, Greg is dedicated to helping businesses achieve their strategic goals and drive sustain growth.
Don Puckridge
Principal
Business & Technology
Don is a transformation and operations leader with deep expertise in supply chain strategy and large-scale program delivery. With over 25 years’ experience across retail, FMCG, manufacturing, and logistics, he brings a proven track record in driving complex transformations, from digital supply chain overhauls to enterprise integrations. Having led major practices at Deloitte and Accenture, Don combines strategic vision with hands-on leadership to deliver measurable business outcomes and sustainable growth.
Yulia Chaplina
Senior Consultant
Business Analysis & Project Delivery
Yulia brings international consulting experience across government, ESG, and economic development, combining deep analytical expertise with structured project delivery. She has led large-scale information systems and ESG certification initiatives, with a track record spanning senior roles at PwC and the Moscow Government. Her work has focused on tax policy, economic forecasting, and digital transformation. Known for her intellectual rigour and collaborative approach, Yulia now applies her global experience at Mulberry to drive impact across strategy, sustainability, and data-driven decision-making.
Isaac Davis
Consulting Intern
Business & Technology
Isaac is completing a Master of Engineering at the University of Melbourne, following a Bachelor of Commerce in Finance and Economics. He is passionate about the intersection of technology and consulting, bringing a thoughtful, curious mindset and strong energy to the Mulberry team. With over five years in retail and hospitality, Isaac has developed leadership, resilience, and customer service skills that support his growth as a consultant.