About Mulberry Group
Our story
Mulberry Group was founded in Melbourne in 2023 by Dimitrios Bairaktaris and Nathan Hollis, two technology leaders who had spent their careers inside large enterprises and had seen, from the client side of the table, how solving problems inside complex organisations actually gets done.
They had watched large consultancies sell senior partners, then staff the engagement with graduates learning on the job. They had seen vendors steer technology decisions toward their own platforms, regardless of fit. They had seen CIO's and GM's of Technology introduce technology based on previous relationships with vendors irrespective of the fit in the new enterprise. They had sat through frameworks and methodologies that looked impressive on paper but fell apart when they met the reality of legacy systems, organisational politics, creaking architectures and limited budgets.
Over time, they observed the patterns and the repeated mistakes, and worked out what actually holds up and what does not. In their view, the technology changes continually, but the failure patterns and the secrets to success stay remarkably consistent. The same concepts and ideas that worked years ago still work in 2026, and so the firm took its name from the old nursery rhyme, where round and round the mulberry bush we go. The patterns and techniques for successful architecture and delivery, learned over many decades, still hold true, and they are amplified rather than replaced by the wave of the future, in particular AI
Mulberry was built to be the practical answer to ivory tower consulting. A firm that is fiercely independent, with no commercial ties to any vendor. A firm that only fields senior practitioners, because complex technology decisions deserve people who have made them before. And a firm that measures its success not by how long an engagement lasts, but by how quickly the client can stand on their own.
Today, Mulberry advises enterprise leaders across retail, supply chain, energy, and healthcare on their most consequential technology decisions. We are deliberately small, intensely experienced, and completely independent. Every engagement is led by people who have held CIO, CTO, and executive leadership roles. We do not have a bench of juniors waiting to be deployed. We have a team of practitioners who have done the hard work inside organisations like yours.
What we believe
Why Mulberry
The Team
Dimitrios Bairaktaris
Co-Founder and Director
Transformation & Technology Strategist
Dimitrios brings 25+ years of C-level experience leading digital transformation across retail, FMCG, logistics, and infrastructure sectors in APAC, Europe, and the US. A former GM of IT at Coles, he combines business-first thinking with deep expertise in supply chain, systems implementation, and change. As a PhD in AI and AICD member, he applies practical AI solutions to real-world challenges. Clients value his clarity, delivery focus, and the grounded advice of someone who’s led from the front.
Nathan Hollis
Co-Founder and Director
Digital Architecture & CTO Advisory
Nathan is a co-founder of Mulberry Group and a technology leader with over 25 years of experience driving transformational change in complex corporate environments.
As CTO for Transurban and Wesfarmers OneDigital, and Chief Architect at Coles, Nathan led large-scale teams, set strategic technology direction, and redesigned IT operating models. He brings an open, authentic leadership style grounded in translating complex technology into clear business language.
At Mulberry, Nathan applies this depth of experience to guide enterprise leaders through their most consequential technology decisions, from vendor selection and digital roadmaps to operating model design and legacy modernisation. His advisory work is outcome-driven, vendor-independent, and focused on building lasting client capability rather than dependency.
Don Puckridge
Principal Consultant
Program Leadership
Don is a transformation and operations leader with deep expertise in supply chain strategy and large-scale program delivery. With over 25 years’ experience across retail, FMCG, manufacturing, and logistics, he brings a proven track record in driving complex transformations, from digital supply chain overhauls to enterprise integrations. Having led major practices at Deloitte and Accenture, Don combines strategic vision with hands-on leadership to deliver measurable business outcomes and sustainable growth.
Don Elliott
Principal Consultant
Program Leadership and Architecture
Don brings extensive digital and technology leadership across retail, sport, and large enterprise, combining strategic vision with disciplined execution. At Cricket Australia, he led national cyber security, community platforms, and digital experience transformations as a member of the Executive Team, contributing to the organisation’s 2022–2027 strategy. His background also includes senior leadership roles at Coles Group, where he oversaw online, digital, and liquor technology during Covid and delivered major enterprise modernisation across SAP, SuccessFactors, Ariba, and Salesforce. Known for his strong commercial acumen and ability to simplify complexity, Don now applies his cross-industry expertise at Mulberry to drive enterprise transformation and data-led decision-making.
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Greg Davis
Chair
Executive Leadership
Greg is a visionary leader with over 30 years of experience in various retail sectors. He has held several high-impact C-level roles, including CEO of Landers Club Stores in the Philippines, Chief Commercial Officer and COO at Coles, and CEO of Coles Express. Greg’s career also includes significant roles at Aldi, where he was instrumental in launching the business in Australia. With a proven track record of driving business transformations through people and technology, Greg is dedicated to helping businesses achieve their strategic goals and drive sustained growth.
Adam Smith
Lead Consultant
Operations Director
Adam is a senior technology leader with extensive experience leading large-scale technology operations and transformation programs across retail and supply chain environments. With over 25 years’ experience, he has owned enterprise technology strategy, operating models, and 24/7 operations for complex, integrated platforms, delivering stable, scalable systems that support significant business growth. Adam combines strategic leadership with hands-on execution, with deep expertise across technology operations, program delivery, DevOps, and global delivery models to deliver resilient, high-performing outcomes.
Anand Sundararajan
Senior Solutions Architect
Solution Architecture & Enterprise Design
Anand is a senior solutions architect with over 25 years' experience delivering program-level architectures across data, integration, digital, cloud, and payments. He has led enterprise-scale architecture work across banking, superannuation, risk, and compliance functions for leading organisations across Australia, Singapore, India, and the United Kingdom. Anand combines deep architectural expertise with practical delivery, designing platforms that scale and endure across complex, regulated environments.
Yulia Chaplina
Senior Consultant
Business Analysis & Project Delivery
Yulia brings international consulting experience across government, ESG, and economic development, combining deep analytical expertise with structured project delivery. She has led large-scale information systems and ESG certification initiatives, with a track record spanning senior roles at PwC. Her work has focused on tax policy, economic forecasting, and digital transformation. Known for her intellectual rigour and collaborative approach, Yulia now applies her global experience at Mulberry to drive impact across strategy, sustainability, and data-driven decision-making.
Andrea Jallong
Senior Consultant
Business Analysis & Project Delivery
Andrea brings three years of international consulting experience, having advised government bodies and businesses across Malaysia and Rwanda on strategy, public sector reform, and economic growth initiatives. With a background spanning sustainability, port operations, and foreign investment attraction, she is skilled at diagnosing operational issues, engaging diverse stakeholders, and translating data into actionable strategies. Andrea holds an MBA from Melbourne Business School and a Master of Public Policy & Management from the University of Melbourne, and is fluent in both English and Malay. At Mulberry, she applies her multi-sectoral expertise to drive meaningful, measurable outcomes for clients.
Alexander Hakansson
Senior Consultant
Business Analysis & Project Delivery
Alexander is a consultant with experience supporting business and operating model improvement across complex organisations. He has worked across telecom, energy, sustainability, and financial services engagements, delivering analysis and practical recommendations to improve processes, clarify ownership, and support decision-making. Having worked on short-term projects across Stockholm, London, and Melbourne, Alexander brings a structured, adaptable approach and is comfortable operating across new industries and environments to deliver measurable outcomes.
Isaac Davis
Consulting Intern
AI Engineer
Isaac is completing a Master of Engineering at the University of Melbourne, following a Bachelor of Commerce in Finance and Economics. He is passionate about the intersection of technology and consulting, bringing a thoughtful, curious mindset and strong energy to the Mulberry team. With over five years in retail and hospitality, Isaac has developed leadership, resilience, and customer service skills that support his growth as a consultant.
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